Post-event surveys can help businesses make positive changes using the feedback received from customers who have attended an event. In these surveys, it is possible to evaluate many aspects of a company such as the opinion of suppliers, customer satisfaction with the company, and also to evaluate customer service.
In this article we want to explain what this type of survey is, how they work, and give you some examples of questions for post-event surveys, so you can get all the information, knowing what to ask.
What is a post-event survey?
Experiences when attending an event are very subjective. Each person will get a unique experience, so it is important to know and understand their opinion, for which you can apply a post-event survey.
Post-event surveys are tools that allow companies to collect information directly from all those who attended an event, as well as from the suppliers who participated in the organization and planning of the event.
This type of survey allows the analysis of very important aspects such as customer service, experiences, and impressions of all the people who have participated in it and also of those involved such as suppliers. With the information gathered in the survey, it is possible to discover aspects that need to be adjusted, allowing to improve and increase the rate of customer satisfaction.
These surveys can be conducted after a public event, a training course, a conference, a trade show, an exhibition, and even after a webinar.
Types of post-event surveys
These surveys are a great tool to improve your services, as they can be easily adapted to find the information you need. For example, you can find post-event surveys for:
- Evaluate suppliers: with this survey, you can evaluate the work of each of the suppliers you have collaborated with within the organization and planning of the event. You can obtain information about their products, the level of satisfaction with the delivery, formality… The suppliers themselves can create these surveys and share them with you to analyze the quality of the service they have offered and find points to improve.
- Evaluate customer service: With this type of survey, it is possible to evaluate the work done by all those people in charge of attending the visitors and organizing the event. In this way, event attendees can measure their planning, execution, communication, management, and performance skills.
- Satisfaction evaluation: Did the attendees like the event, were all services correct, did they find what they needed? This type of post-event survey measures attendees’ satisfaction with the event, with the organization and also provides objective samples of their overall experience. In this case, it is important to look at the improvements and changes proposed by the attendees themselves and, whenever possible, implement them, as constant improvement will always make future events a success.
Tips for conducting a post-event survey
Nowadays, you can conduct a post-event survey using survey software, where you will find hundreds of templates that you can adapt to your needs, for example, to conduct a customer satisfaction survey.
However, as any help is always welcome, we offer you some tips to organize and create your own post-event survey and get the best feedback:
- Mobile survey: When an event is over, attendees tend to want to leave quickly and rarely want to stop to answer a survey. For this reason, it is best to create a digital survey and send it by email.
- Time: Once the event is over, do not wait more than 24 hours to send the survey. Ideally, attendees should answer as soon as the event is over, as the experience will remain fresh in their minds.
- Design: The design of these surveys is also important. It should be attractive, light, and consistent with your brand. Don’t overload the attendee with questions.
- Thank them for their time: At the end of the survey, you should have a thank you page, as participants have taken the time to answer your questions. This also helps to keep the event fresh in their minds and create a more lasting impression.
- Promote your next event: You can add a mention of your upcoming events at the end of the thank you page or at the end of the survey itself.
Sample post-event survey questions
Here are some questions you can ask in your post-event surveys that will help you improve the information extracted from them:
- Rate from 1 to 5 each of these aspects of the organization of the event: event facilities, organization, information, speakers….
- What did you like least about the event?
- From 0 to 10, where 0 is very unlikely and 10 is very likely, would you recommend this event to a friend?
- How would you rate this event (Give several response options: Excellent, Very Good, Good, Fair, or Poor)?
- What did you like most about the event?
- What do you think of the organization of the event? (Give different answers: Very well organized, Well organized, Organized, Not very well organized, Disaster)
- What do you think of the work done by the orientation and information service?
- From 0 to 10, where 0 is very dissatisfied and 10 is very satisfied, how satisfied are you with the treatment of our customer service?
- From 0 to 10, where 0 is not at all and 10 is very satisfied, how helpful was our team in resolving your doubts?
- What do you think can be improved in the next event? (Give several answers: Schedule, Ticket prices, Quality of the event, Venue services, Speakers, Promotion)