June 15, 2021, the news about tech giant Cvent teams up with Encore was announced. This strategic partnership was claimed to provide unique back-to-back hybrid and virtual events solution. It is believed that the deal can help both companies to offer more impactful and engaging experiences for event organizers.
About Cvent, Encore, and the Key Benefits of the Partnership
Cvent is an industry leading technology company that focuses on events, meetings, and hospitality. Currently, it employs more than 40,000 professionals and provides service for more than 200,000 across countries. Establish in 1999, it presents an extensive management and marketing conference platform to the worldwide marketplace, there professional event organizers can participate with venues to offer outstanding experiences.
Meanwhile, Encore is worldwide event production provider that created by a joint between PSAV and Encore. It claims to create engaging, transforming, and memorable event organization experiences. The team of the company have been working to be world leader in services of event production and technology, by constantly delivering innovations and presenting real result through advanced, creative, and purposive digital solutions and technology for in-person, virtual, and hybrid events. Currently, the company runs in over 20 countries, including America, Europe, Australia, Asia Pacific, and the Middle East.
Both companies announced strategic partnership with a goal to benefit of their strength combinations, such as all-in-one online event platform management and marketing and broad features of production capabilities. In the end, it is meant to offer customers better event solutions, both for virtual and hybrid types.
Here are the primary leverages expected as the outcome of tech giant Cvent teams up with Encore:
- Committed access to both top technology and production of event marketing and management technology, which include SPOC (single point-of-contact) to handle every aspect of the process during the planning event and make sure of comprehensive service.
- Allow customers to enhance and streamline their process of event planning through virtual event app, in order to promote engagement with the attendees, boost revenue, and supply extra sponsor.
- Let customers to raise the value of their event production by using the worldwide footprint of encore that has more than 2,100 venues located in over 20 countries, as well as their expertise in even technology management and production in any virtual conference
What are implied by the Partnership?
The partnership between two virtual event companies will allow the customers to gain direct access for comprehensive hybrid and virtual event management and marketing. The customers will also enjoy the benefits of thorough offerings regarding production management from Encore, including the stage management, pre-event production, several channels for attendees, and more.
The plan was to provide first-hand view and experience of this partnership during the CONNECT event that held on August 1st to 4th, 2021. Here, the customers will be able to see for themselves how the joint forces between virtual meeting platforms can impact their work positively. It was planned to be held in Las Vegas.
As more and more online conference platform providers present beneficial experiences of virtual and in-person events, these coupled companies are committed in delivering outstanding offering that can address the abundance and complex requirements of in-person, virtual, and hybrid events.