Just as mentioned in its press release on its website, Hopin acquires Boomset earlier this year. This acquisition may not be that one of its kind, but with such combination of Hopin and Boomset, our world will get what they say as a perfect combo. In this article, you will learn what kind of company Hopin and Boomset is, as well as understanding what kind of features you may encounter through this acquisition.
What is Hopin and Boomset, Anyway?
When you heard about Hopin acquires Boomset, you might wonder what kind of companies both are. Well, let’s understand about it a bit.
Hopin is a company whose main product is a virtual events platform. This company is London-based and was founded in 2019. So, it can be said that the company is still new—despite its excellent track record as an online event platform software developer.
Meanwhile, Boomset is just similar with the previous company. Boomset is also an all-in-one conference platform that is excellent for both hybrid and in-person events. This company is U.S. based, and has been playing long in the industry (since 2009). The fact that this company is being acquired by a startup makes it possible to create more and more innovation for the dynamic changes the world faces.
Hopin: The Long Way to Become a Remarkable Tech Startup
The startup is founded in the mid-2019. That said, it doesn’t take long for the company to be able to raise its sales—making the company becomes a notable startup known for their virtual event app.
The software has marked the company’s step to receive validation from customers all over the world. The company’s online conference platform got a lot of people’s trust—marked by its fast-growing base of customers.
So, it can be said that Hopin doesn’t take too long and ‘chaotic’ steer-turn to reach what it is today. Therefore, it is strange to see the company’s ambition to create better SaaS (software as a service) for the already-customers and the potential ones.
With that ambition, there comes an idea to acquire another company which shares similar mindset and goals of creating excellent and inclusive virtual meeting platforms. That turns out that the sister company is Boomset—the U.S. based tech company founded in 2009.
What Key Features are Highlighted?
The talk of virtual event companies acquisition won’t be complete without talking about the software’s powerful key features. What can be the result of Boomset acquisition on Hopin?
As mentioned in Hopin’s official website, it is expected that Hopin can expand the event software offering—acting as supportive addition on onsite event management tools. The key features are as follows:
- An integration of online and offline event management – regarding this, Hopin and Boomset aims to provide a tool that makes it possible to combine the analytics of both online and offline attendees.
- As for the onsite management tools, the companies plan to provide badges, QR-code check-in, and self-service kiosks. Lead retrieval and event demographics are also expected to be founded by both companies.
Hopin’s acquisition of Boomset simply signifies that the company plans to create a full-fledged platform for event management. This marks the intention of both companies to create software which is not only great for handling on-site events, but also virtual conference or events which are currently on the rise right now.