Executing a successful event may include the benefits of working with influencers. Even before the influencers events start, influencers have been buzzing on their social media about product or program launches, so many followers are looking forward to it.
What is an Influencer Event?
One of the most effective digital promotion methods is using influencers marketing events, which is a marketing strategy by cooperating with social media influencers to reach the market according to target conditions.
As the name suggests, social media influencers are people who are active on social media, have special professions and skills. Find influencers matching the target audience so that the content created can attract the attention of the influencers’ followers.
Tips on How to Realize a Good Influencer Events
Making the best influencer events and agreeing to collaborations is actually a long, time-consuming, and difficult to measure process. Therefore, use these six steps to get the best results or at least stay on track.
- Know Your Business and Competitors. On social media, influencer event ideas are scattered that you can search to identify the strategies of your business opponents. Get inspired by their uploads, then see what types of content get the most engagement. You can use tools like Hootsuite to see the metrics on your Instagram account, and then compare them to your business competitors. You can also look and research other brands that are not competitors, but may have a similar demographic.
- Maximize the Concept Theme You Choose. After doing research on your rivals, you can determine the theme of the event that you will be carrying. You need to note that the application of activities is different for each theme. For example, influencers church events are certainly different from social influencer events. You cannot equate all the activities that you will include in your event plan list. You should relate the activities to the purpose of the concept theme.
- Choose Relevant Influencers. After getting a clear idea of your audience, the next step is finding relevant influencers. Mistakes in choosing one have a very detrimental impact on your business. Some influencers in history may be used as your reference.
- Make a Brief for the Job in Detail. A business campaign involving influencers will be more successful if you give creative freedom to produce content that they think will invite a large audience of likes. Therefore, you need to create a brief that is detailed and easy to understand, so that influencers can create authentic and interesting campaigns.
- Create a Short Guide and Cooperation Clause. The fee payment clause of the related influencer must be detailed. Create short guides for campaign targets, such as following your business account, or directing clicks on links in bio, and others.
- Maximize Content Value. Sharing collaborative influencers events content on social media accounts will provoke followers to create similar content, which is often more relatable, interesting, and re-shareable.
With these few tips as well as realizing influencers marketing events, we believe you will be on the right track to increasing your follower count across social media, building brand engagement and growing your business online.